A little founder honesty for your inbox đź’
There was a time I thought I had to show up like I had it all together—perfect lace, perfect margins, perfect mindset.
But the truth? I was figuring it out as I went. Learning through mistakes. Rebuilding in silence. Trying to stay visible while I felt invisible.
And if you’re in that space right now—building, fixing, doubting—I want you to know:
You’re not alone.
There’s no shame in growing slowly.
There’s no failure in starting over.
There’s power in being honest—with yourself and your audience.
I created The Chef and The Wigmaker because I never wanted anyone to feel like they were guessing alone. Whether you’re on your first order or your fifth rebrand, I see you.
You’re doing better than you think.
Keep going.
